What the heck is BEME?
Essentially, Beme is a video sharing application. It is the brainchild of film maker video maker Casey Neistat, whose goal is to create a social network by communicating via self-destructing messages. Instantly one thinks of Snapchat, but it does have differences. Through rounds of crowd funding, Neistat has brought together a team with the goal of being able to share video by removing the self awareness and self consciousness on social media. Their tag line for the app on Apple’s App Store is, “Share video. Honestly.”
As explained in Neistat’s daily vlog, he feels that social media does not necessarily resemble reality. An individual’s social media presence is supposed to be a digital version of who they are. But through filters and careful selection, people merely see a version of what others have crafted. Authenticity is lost.
Beme achieves captures video shares it with your followers. You can’t review what you have recorded and there are no filters to add. It’s simple and straightforward. There are no re-dos. It is instantly uploaded and shared. The goal of sharing authentic experiences is to be able to record what is happening without having to look at a camera. In order to record video the team utilizes the proximity sensor built into your device. Covering the proximity sensor with your finger, or holding your device to your chest, begins recording, and uncovering the sensor stops it. Since there is no preview as you record, you can continue doing what you were doing – other than opening up the app there is no real need to look at your phone.
At the moment the Beme is only available on iOS, but Neistat promises an Android release soon. Once you download the app you can reserve a username, but you can not actually use it until the app is unlocked. To do so, you have to get a code from an existing user. For now there are only a limited amount of codes available, but over time it will be easier to get one.
Are you ready to share honestly? Leave a comment or hit me up on Twitter for a code, @nizoozou.